in Japan the drink is losing popularity – UNIAN
Japanese sake producers hope the move will increase interest in the drink and its preparation around the world.
UNESCO has recognized the ancient Japanese process of brewing sake as an “intangible cultural heritage.” Producers hope that in this way they will be able to increase the interest of people from all over the world in this traditional rice wine, which has been prepared for hundreds of years. However, in Japan itself, sake is losing popularity, writes Reuters.
Sake producers hope the move will boost their exports and reignite enthusiasm for the drink at home.
“International recognition through this mechanism will revive Japanese interest in this field, which could lead to increased momentum for passing on these skills and know-how to the next generation,” said…
