Servant of the people plans rebranding before the elections — Politics

In “Sluza” they are thinking not only about changing the name, but also about the composition of the party.

Against the background of discussions of possible elections in Ukraine, political parties have begun active preparations, in particular, checking their offices, reviewing party lists, and even possible rebranding. In particular, the presidential party “Servant of the People” is thinking about significant changes.

According to the sources of “Ukrainian Pravda”, the ruling party is considering the option of relaunching the “Servant of the People” brand under a new name – “Zelenskyi's Team”. Deputy Prime Minister Mykhailo Fedorov will probably work on this project.

However, not all party members are convinced of the effectiveness of this approach.

“Rebranding has never led to victory. People already understand what kind of “new” party it is and what kind of people are in it. Therefore, it is unlikely that it will give any kind of a jump,” – believes one of the representatives of “Servant of the People”.