The most active hour of online events among Kirov residents has been named

MTS analyzed online events on the MTS Link platform among Russian users of the solution for 2024. Thus, it turned out that Kirov residents use the service from 9:00 to 21:00, and the most active hour of the service is 17:00. At this time, over 250 events are simultaneously taking place on the platform.

In 2024, MTS Link users held online meetings (a format in which all participants are active) three times more often than webinars (a format involving several active speakers and a large number of listeners). At the same time, the number of unique participants in online events on the MTS Link platform across the country exceeded 33 million – an increase of 13% compared to 2023.

We see the demand for online event platforms growing. Today, many companies are transferring part of their…