Coca-Cola advertisement “The holiday is coming to us” made by AI is being criticized online – UNIAN
“This is so cool that now everything just sucks,” one Twitter user wrote.
Coca-Cola marketers decided to keep up with the times and re-shot their legendary New Year's ad “The holiday is coming to us” using neural networks. However, Internet users did not like this performance.
The AI's work almost frame-by-frame repeats the iconic promo. Javier Meza, director of marketing at Coca-Cola Europe, told Marketing Week that the team did not initially have a goal to use artificial intelligence. The company wanted to modernize classic advertising as much as possible and, among all the options, settled on the theme of neural networks.
It is unlikely that the company expected such a reaction from society. Twitter users greeted the promo, to put it mildly…
