it is interesting to know about it – Miscellaneous
This tradition has been around for over a century and a half, and currently all jeans manufacturers sew this tag.
You definitely have a leather insert on the back of your jeans, but few people know where this tradition came from. Referring to the material of UkrMedia, we tell you why it became fashionable to sew a leather tag on the belt.
In 1873, the cult company “Levi's” began to sew leather jacrons with the brand emblem to its overalls. This was done in order to distinguish the original product from a fake. In the 1870s and 1880s, denim became a real cultural phenomenon, so jeans began to be sewn by almost all American clothing manufacturers. The market was flooded with fakes of the famous brand. Unscrupulous sellers, making huge money from this, did not want to spend on marketing and advertising.
Then the company “Levi's” decided to “mark” its products with leather jacron with…
