MTS found out that pop music remains the leader of preferences among Kirov residents

The MTS Media holding, together with the ONSIDE agency, explored regional musical genres. Thus, pop music remains the most popular genre. Rock ranks second in popularity. There is also a growing interest in hip-hop and R&B.

In general, pop music remains the leader of preference among listeners. In second place in popularity is rock, with punk rock and post-punk especially notable. Interest in hip-hop and R&B is also growing, driven by the popularity of short videos on social media. Indie music is gaining popularity, especially in combination with elements of ethno and rock music.

Experts suggest that hyperpop, hip-hop and R&B will increase in popularity in the coming years. Hyperpop will continue to gain momentum, attracting young people with its bright and energetic sound. Hip-hop and R&B will remain at the top…