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The festive mood is getting stronger: the number of Ukrainians planning New Year's shopping has increased.
For most respondents, the average holiday check will be from 1,000 to 5,000 UAH.
The Christmas and New Year holidays remain an important part of the lives of Ukrainians, and despite the third year of a full-scale war, 65% of respondents do not plan to give up holiday shopping. This is a positive trend, since last year this figure was 59%, and in 2022 – 61%. This is stated in a Deloitte Ukraine study.
“Even in the third year of a full-scale war, universal market laws remain unchanged. Ukrainian business continues to find ways to create unique and competitive offers for its consumers, demonstrating resilience and the ability to maintain quality even in difficult…
