The secret of perfectly wrapped New Year's gifts has been revealed – Lifestyle
Many of us strive to decorate gifts with elaborate bows, complex patterns and additional layers of packaging, hoping to impress the recipients, reports Sports.kz with reference to the “Championship”.
However, a new study by Chinese scientists has shown that most people prefer simplicity in gift design.
Scientists from Beijing University of Technology and Business conducted a series of experiments involving more than 2.6 thousand people to study people's preferences regarding gift wrapping. It turned out that respondents consider fluffy packaging pointless and even annoying.
Participants were asked to rate their emotions after viewing gifts in three packaging options: with additional decor, standard and without packaging at all. They were then asked to imagine the process of giving and receiving…
