There will be no more discounted products – customers are shocked

In the third quarter of 2024, the consumer goods market experienced an unprecedented drop in the share of products sold at discounts.

This follows from a study conducted by Nielsen and published in Vedomosti.

Compared to the same period last year, the decrease was 8.9 percentage points, although exact financial figures were not provided.

There has also been a reduction in the number of discounted items in online stores for up to four months. This decrease was 5.8 percentage points.

The average discount decreased from 19.7% in the third quarter of 2023 to 17.4% this year.

The specialist suggests that the decline in discount sales may indicate a new strategy for retailers to constantly maintain low prices.

Another expert…