this won't be on the shelves anymore

Discounts in the store: meteorite fall or new trend?

Funny times, friends! The share of consumer goods sold with promotions and discounts fell to a multi-year low in the third quarter of this year. As Vedomosti reports with reference to a Nielsen review, discount polka dots in our shopping kingdom have lost their magic!

To be more precise, compared to the same period last year, the share of such goods in monetary terms fell by 8.9 percentage points. The developers of the analysis did not spare specific figures, but the trend, as they say, is obvious.

Online, the situation is not much better: the share of products with discounts lasting up to four months (after which they are considered permanent) decreased by 5.8 percentage points. The average discount also lost weight, from 19.7% in the third quarter of 2023 to…