What Apple gadget is most in demand as a gift – it's not the iPhone
iPhones are less likely to be given as gifts compared to other types of devices with the Apple logo.
Analytics firm CIRP has released a new interesting report. This time it is dedicated to Apple products that are in greatest demand as gifts for Christmas or New Year.
It's important to note that the study only covered Apple's core products – iPhone, iPad, Mac and Apple Watch. Various accessories, including AirPods headphones, were not taken into account.
As a result, the Apple Watch became the clear leader: 9% of respondents found them under the tree during the Christmas season, and another 2% during the rest of the year. In second place in popularity are tablets – 6% and 2%, respectively. Rounding out the top three were Macs, which were given as gifts by 1% of respondents during the holiday season, which is only slightly higher…
